As the sun came up over Piccadilly Circus on Good Friday the usual sounds of London buses, police sirens and the seemingly constant chatter of tourists taking photos around Eros were punctuated by something slightly unusual. Crowds of people were gathering and nothing short of screaming and shouting at the top of their voices in a small huddle, all encouraged by people wearing over-sized Angry Bird costume heads. The reason??? Well, it’s obvious of course, the global phenomenon that is Angry Birds had teamed up with the world’s largest electronics manufacturer, Samsung enabling members of the public to play a specially designed crowd game on Samsung’s iconic Piccadilly Circus screen. The public were also invited to have their picture taken and share an Easter message with the help of the Samsung Angry Birds team

The Samsung team, supplied by Purity were showcasing the Samsung Galaxy Note and inviting members of the public to try out the many functionalities of the handset. Armed with Angry Birds props, photos were taken with the Samsung Galaxy Note and sent to the screen and later posted to the Samsung Mobile UK Facebook page.

Soomin Go from Cheil Worldwide commented, “We loved this concept and worked closely with Rovio to develop this uniquely designed crowd game. Members of the public were invited to shout into the Samsung Galaxy Note that was connected wirelessly to the Samsung Piccadilly Circus screen. The game has been designed in such a way that the louder the crowds shouted, the further the Angry Birds fly across the screen and the higher the score… the game is so successful across the world, we weren’t surprised to see so many people getting involved today. However, it’s been great to see how much everyone has enjoyed themselves, including the staff who haven’t stopped smiling all day long. We’ve taken some great photos today which will be posted to the Samsung Mobile UK Facebook page”.

Rob Quinn from experiential production and staffing agency, Purity said “Continuing to activate the Samsung Piccadilly Circus screen in such an innovative way creates a genuinely engaging brand experience, something memorable for everyone who took part from the staff to the consumers. This screen is recognisable around the world and after the success of the Valentine’s Day promotion, we are delighted to be involved in something that is so fun and interactive”.

For more information on the Samsung Galaxy Note visit www.samsung.com/global/microsite/galaxynote

All images supplied courtesy of Jonathan Syer, www.jonathansyer.com